The tourism entity of the city of Malaga has launched this year of recovery, a plan by which, through all its communications, informs that the province of Malaga will host the Solheim Cup 2023.
Costa del Sol Tourism has a plan that will be implemented during the year 2022 which will basically consist of the promotion of important actions to launch one of the star products of the coastal area of the province of Malaga: golf.
One of the measures adopted is to publicise in all its communications that the Costa del Sol is the destination for the Solheim Cup 2023. Undoubtedly fantastic news for lovers of this sport.
Margarita del Cid, CEO of Costa del Sol Tourism, has indicated that «golf has a fundamental importance in the province of Malaga and is a further step in our work to advance in a better management of seasonality in the destination, especially because it attracts visitors in low season.«
Costa del Sol, Costa del Golf
In addition, Margarita del Cid said that the tourism agency will promote the Costa del Golf through campaigns in national digital media, with the aim of promoting green fee bookings in summer, looking for new niche markets.
In the same way, other campaigns will also be developed in specialised golf portals throughout Europe. These advertising campaigns will take place in countries such as France, the United Kingdom, Ireland, Switzerland, Germany and Austria, among others, with the aim of promoting golf breaks to Spain for the autumn-winter season.
Turismo Costa del Sol will once again be the official sponsor of different European tournaments, with the aim of continuing to promote the image of the destination, as well as its golf offer. Due to the relevance of the Solheim Cup 2023 for Malaga, the tourism entity will carry out a specific large-scale communication plan.